Brand Story

PROÉLEFSI is a Saudi-born brand inspired by a deep love for leather sandals, brought to life by our founder’s passion for these timeless pieces.

“I’ve always been drawn to these types of sandals. Every time I saw them, I couldn't resist buying a pair. During a trip to Greece in the summer of 2017, I found myself surrounded by so many beautiful designs that I ended up with a bag full of them. I gave them to my loved ones back home, and they quickly became my go-to footwear for daily life.”

As someone who loves to travel, explore, and stay active while maintaining a stylish appearance, these sandals naturally became her footwear of choice. They were practical, comfortable, and effortlessly chic. Which made them perfect for any outfit or occasion.

While she admired the simplicity and timelessness of the designs, she noticed that the finishing and material quality could be improved. This realization sparked the creation of PROÉLEFSI, a brand committed to preserving the simplicity, practicality, and timelessness of these sandals. However, one that is equally committed to elevating them with exquisite materials and meticulous attention to detail.

PROÉLEFSI is more than just a brand. It is a dedication to crafting the perfect sandal. One that embodies both function and fashion, ensuring you look and feel your best wherever life takes you.

The word sandal originates from the Greek word σανδάλιον

/san.dá.lion/

The name "PROÉLEFSI" was chosen to honor the brand's deep connection to history, as it means "origin" in Greek. This name reflects our passion for reconnecting with the original sandals that have been a staple of footwear for thousands of years. Interestingly, the word "sandal" itself is derived from the Greek language, emphasizing the rich heritage behind these timeless designs.

In ancient times, sandals were crafted from natural materials with a focus on functionality and practicality. At PROÉLEFSI, our sandals are modern adaptations of those worn by the ancient Greeks and later by the Italians. We’ve taken inspiration from these historic designs and elevated them with exceptional materials, thoughtful combinations, and a refined color palette, achieving a look of understated elegance.

To honor the legacy of these sandals, we've given each of our designs a Greek name that resonates with its unique style. This nod to tradition not only celebrates the origins of these timeless sandals but also aligns with our commitment to preserving their authentic spirit while delivering a modern, sophisticated aesthetic.

  • Uncompromising Quality

Quality is the foundation of our brand. We are deeply committed to delivering sandals that embody excellence in both materials and craftsmanship. Every pair of PROÉLEFSI sandals is handmade in Greece, using the finest natural leathers. Our sandals are crafted by highly skilled artisans who have honed their expertise over generations, ensuring each pair reflects the artistry and tradition of this timeless craft.

  • Sustainable & Slow Fashion

At PROÉLEFSI, we believe in mindful production and sustainability. We minimize waste by maintaining small inventories and producing only what is needed to meet customer demand. Embracing the principles of slow fashion, we prioritize quality over quantity, investing in timeless designs and durable materials that stand the test of time. Our commitment to creating long-lasting, versatile pieces is at the heart of everything we do.

  • Ethical Sourcing

Returning to our roots, we proudly produce all our sandals in Greece, partnering with first-class boutique workshops that uphold fair and ethical practices. By choosing to work with local artisans, we ensure that every pair of sandals is made with care, respect, and a dedication to excellence, reflecting our commitment to ethical sourcing and production.